Creating thoughtful digital products that turn complexity into clarity and drive real impact

My career is driven by a passion for design and its ability to make complex systems feel intuitive and human. I’ve applied this across healthcare and SaaS: leading end-to-end product design, improving user journeys, and delivering measurable, research-driven impact.

From Medicare enrollment experiences to growth-focused platforms, I create solutions that connect user needs with business goals. Let’s build what’s next, together.

Delivering Measurable Impact Through Design

22%

Drove a 22% increase in blog-to-lead conversion by embedding a sticky lead form and refining high-intent content journeys to reduce drop-off and improve capture.

Supported 65K+ users during AEP while increasing Spanish-speaking users by 18% (+8K) through improved clarity, language, and eligibility guidance.

8,000

Increased click-through rates by optimizing content hierarchy, CTA strategy, and visual flow to improve decision-making across digital touchpoints.

18%

2X

Scaled newsletter sign-ups 2x by transforming a low-trust, unclear landing page into a structured, high-converting experience.

I don’t just design interfaces. I design the systems and organizations that shape them.

I focus on shifting Design from a reactive production function to a strategic pillar that shapes product direction, aligns teams, and drives measurable human and business outcomes.

Get in Touch

Driving growth through UX strategy.

I align product, content, and experience design to improve conversion, engagement, and accessibility across key user journeys.

Simplifying complex ecosystems.

I transform fragmented journeys into clear, intuitive experiences that feel effortless to navigate.

Designing for impact at scale.

I focus on experiences that meaningfully shift user behavior and business outcomes through intentional UX design.

My Work

Expanding Access and Driving Revenue Through Inclusive Design

Redesigning the Spanish-language enrollment experience, increasing accessibility by 22% and supporting 8,000+ additional users during Open Enrollment.

Start Now

Turning Passive Readers into High-Intent Leads

Transforming blog traffic into a scalable conversion engine, increasing lead form visibility by 3x and driving a 15% lift in qualified leads.

Start Now

Building a High-Trust Financial Media Platform from the Ground Up

Transforming an early-stage newsletter into a scalable growth engine, increasing engagement by 2x and establishing credibility with a growing investor audience.

Start Now

Redesigning a Recovery Platform to Drive Engagement and Trust

Transforming a fragmented digital experience into a structured, user-centered platform, increasing engagement by 34% and improving session depth.

Start Now

BONUS: Designing a Habit-Forming Loyalty Experience for Everyday Users

Reimagining a traditional rewards system into a gamified, mobile-first experience designed to increase retention and repeat visits.

Start Now

Let’s Build What’s Next

Currently open to new roles and collaborations. If you’re building something meaningful, I’d love to connect.

Resume

Cynthia Gonzalez

Cynthia Gonzalez

Creating thoughtful digital products that turn complexity into clarity and drive real impact

Delivering Measurable Impact Through Design

22%

8,000

18%

2X

I don’t just design interfaces. I design the systems and organizations that shape them.

I focus on shifting Design from a reactive production function to a strategic pillar that shapes product direction, aligns teams, and drives measurable human and business outcomes.

Driving growth through UX strategy.

I align product, content, and experience design to improve conversion, engagement, and accessibility across key user journeys.

Simplifying complex ecosystems.

I transform fragmented journeys into clear, intuitive experiences that feel effortless to navigate.

Designing for impact at scale.

I focus on experiences that meaningfully shift user behavior and business outcomes through intentional UX design.

My Work

Expanding Access and Driving Revenue Through Inclusive Design

Redesigning the Spanish-language enrollment experience, increasing accessibility by 22% and supporting 8,000+ additional users during Open Enrollment.

Turning Passive Readers into High-Intent Leads

Transforming blog traffic into a scalable conversion engine, increasing lead form visibility by 3x and driving a 15% lift in qualified leads.

Building a High-Trust Financial Media Platform from the Ground Up

Transforming an early-stage newsletter into a scalable growth engine, increasing engagement by 2x and establishing credibility with a growing investor audience.

Redesigning a Recovery Platform to Drive Engagement and Trust

Transforming a fragmented digital experience into a structured, user-centered platform, increasing engagement by 34% and improving session depth.

BONUS: Designing a Habit-Forming Loyalty Experience for Everyday Users

Reimagining a traditional rewards system into a gamified, mobile-first experience designed to increase retention and repeat visits.

Let’s Build What’s Next

Currently open to new roles and collaborations. If you’re building something meaningful, I’d love to connect.