Product & UX Designer · Chicago
Designing digital experiences that simplify complex problems
I'm Cynthia, a Product Designer specializing in UX strategy, research, and visual design. I create thoughtful, user-centered experiences.
Selected work
Browse all 8 by discipline →
Featured
Turning an agency site people trusted but didn't act on into one that closes
55% of users said they would not reach out after browsing the old site
01·UX research · Rebrand · Information architecture · Coded prototypeRunning Point Media — Agency Rebrand & Site
The agency's old site worked: people could navigate it. They just didn't reach out. I ran usability testing and a preference study with 19 people, found the site read as generic and proof-light, then led the rename, rebrand, and a coded prototype that shipped as the live site.
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02·UX research · Conversion · Accessibility · Inclusive designGoHealth — Spanish Lead Form
Most people finishing GoHealth's Spanish Medicare form didn't actually qualify for it. I looked into why, then redesigned the flow so people could tell early instead of finding out at the end. Ineligible submissions dropped 30%.
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03·Growth · Content design · ExperimentationGoHealth — Blog Lead Form
Thousands of people were reading Medicare articles and leaving. I designed an in-content acquisition layer that met readers at the exact moment a question formed.
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04·Brand · Information architecture · Lead genUltimate Water Solutions
A regional water-treatment company with a strong reputation and a website that undersold it. I rebuilt the site around the one question every visitor arrives with: which system is right for my home?
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05·Fintech · Brand system · OnboardingEarnings Alpha
A finance newsletter with sharp analysis and a landing page that looked like every other one. I designed a page that earns credibility in the first scroll.
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06·Healthcare · Nonprofit · Information architectureNever Alone Recovery
Transforming a fragmented nonprofit website into an accessible, trust-centered support platform that helps people find resources, attend events, and connect with help when they need it most.
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07·Restaurant · Mobile-first · OrderingHouse of Garlic
A Middle Eastern restaurant and food truck was losing online orders to a menu that was hard to browse. I rebuilt the site around ordering, browsing, and catering — in that order.
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Also worth a look
A rewards system that's actually fun to use
End-to-end Brand, app, and reward system
08·Mobile app · Gamification · BrandMochi Cafe App
A self-directed project: an ordering and loyalty app for a fictional boba cafe, built to explore how playful reward mechanics change repeat behavior.
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How I work
End to end
- 01
Discovery & research
Interviews, support-ticket mining, competitive audits, and journey mapping — enough evidence to make a decision, not a deck.
- 02
Product & IA
Flows, information architecture, and edge cases mapped before pixels. I design the states nobody asked about.
- 03
Systems & delivery
Component libraries, specs, and fully built coded prototypes — real, clickable products teams can review and ship, not static screens.
- 04
Measurement
A/B test design, funnel instrumentation, and post-launch reads. I stay for the part where we find out.