A streamlined ordering experience for a local favorite

Increase online orders while making menu browsing easier

Ordering, catering, and food-truck booking all competed for the same navigation slots. Regulars knew what they wanted and still had to hunt for it. New visitors gave up and went to a delivery app instead.

Redesigned the site around how people actually order

I mapped the whole site into three parallel journeys — order now, browse the menu, book catering — and gave each one an unmistakable entry point. The information architecture and flows came first so nothing had to share a slot.

• NavigationRebuilt around ordering, menu, and catering.
• OrderingToast and DoorDash integrated as paths, not escape hatches.
• CateringTwo clear tracks: pickup trays and food-truck catering.

Category-first browsing with the food up front

The menu was restructured into scannable categories with photography of the actual food and prices in plain view, so browsing feels like looking at a counter instead of reading a document.

Designed for a phone in a parking lot

Nearly all ordering happens on a phone, so the mobile layout led the design rather than following it. Catering, ordering, and calling are all reachable without scrolling into the fold.

A visual system that carries the food truck energy

I extended the brand into a set of reusable shapes, color blocks, and card treatments so new pages and promotions stay on-brand without redesigning anything.

One experience for pickup, delivery, and catering

The result is a streamlined ordering experience that better supports pickup, delivery, and catering customers, and the food truck finally has a bookable home instead of a phone number in a caption.