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Cynthia GonzalezProduct & UX Designer

Essays from the work

How I work

The answers you'd ask for in a first interview — how I turn messy data into clear products, lead research, design for trust, and use AI. Every essay is backed by real projects, real evidence, and honest notes about what shipped and what didn't.

  1. Product thinking · 9 minHow I turn complex data into a product people can understandHow 40 Medicare conversations became themes, decision questions, and a self-service comparison concept.Read the essayGoHealth plan finder concept with the official GoHealth logo, comparison filters, and matched Medicare Advantage plan cards
  2. Research leadership · 10 minHow I lead research from a messy question to a clear directionHow I frame a study, choose methods, synthesize evidence, and carry findings into product decisions.Read the essayAffinity map from the Medicare research study, clustering participant quotes into uncertainty, emotional disconnect, need for simpler education, and poor timing
  3. Responsible design · 8 minHow I design to trustWhat healthcare and recovery work taught me about clarity, control, dignity, and human help.Read the essayNever Alone Recovery redesign shown on desktop and mobile, with the path to healing section and the audience list
  4. AI & prototyping · 7 minHow I use AI in my workHow I accelerate synthesis, exploration, and coded prototypes while keeping decisions grounded in evidence.Read the essayThe rebuilt Running Point Media homepage shown on a laptop, with the new logo, type-led hero, and four numbered practice areas

Want the short version instead? Browse the case studies or email me — I'm happy to walk through any of this live.